Lucy Lindley

Redesigning UK cultures of consumption 

Re-marketing the way we see our clothing and how we experience fashion.

How can UK cultures of clothing consumption be redesigned, and what is the role of storytelling in this process?  

In a hyper-connected world with perpetual 24-hour news cycles, it is no longer enough to post an infographic, statistic or image and expect consumption behaviour to change. Young British women have been raised to place their value in buying and wearing the latest clothing, in a trend cycle that is only increasing in speed.  

Stories can inspire and motivate, they can form communities and build trust, so how can we use our collective stories and experiences to bridge the gap between climate awareness and action? It is time to use collaborative and interactive design to give agency back to the consumer, rewriting the narrative that our worth is in what we wear.